Where Wellness Vision Becomes Business Performance.
WELLNACE helps wellness organizations align purpose, people, systems, and growth, so the business performs with greater clarity, consistency, and care.
Great Wellness Services Need a Business Built to Support Them.
Many wellness organizations begin with strong purpose, valuable services, and genuine care. Growth then exposes the gaps behind the experience: reactive leadership, inconsistent consultations, disconnected systems, uneven training, missed revenue opportunities, and client journeys that vary by person, shift, or location.
Our Role
We turn that complexity into practical strategy, capable leadership, reliable operating systems, better-trained teams, and client experiences designed to retain. The goal is not growth at any cost, but a stronger business that can deliver its purpose consistently.
Julie Phillips
Julie brings more than 14 years of experience across wellness, fitness, recovery, functional medicine, sales, operations, and franchise growth.
She has led her studios to the #1 position in their networks for two consecutive years, built revenue systems generating more than $120K per month, delivered record founding-member pre-sales, and contributed to approximately 10% network-wide growth through standardized playbooks, training, and operational frameworks.
Bastien Busi
Bastien brings nearly 20 years of experience across entrepreneurship, business development, premium service operations, creative strategy, and talent leadership.
His career has combined company building, the leadership of several flagship creative and technical facilities, the delivery of more than 1,500 projects and the development of high-value offers, partnerships, and international talent careers.
At WELLNACE, he applies that multidisciplinary perspective to business strategy, brand positioning, offer design, client experience, operational clarity, and sustainable growth.
Two Backgrounds. One Integrated Business Perspective.
WELLNACE connects industry-specific operating experience with broader business, brand, systems, and experience-design expertise.
A Brand Designed to Unite Wellness and Performance.
WELLNACE was designed to express the idea at the heart of the business: wellness organizations should not have to choose between human impact and commercial performance.
The team developed the name, brand strategy, visual identity, logo system, and creative direction to bring that idea to life.
The name WELLNACE connects wellness with performance in a distinctive identity built around care, structure, clarity, and growth. The visual system follows the same principle: organic warmth and grounded tones are balanced by architectural composition, disciplined typography, and refined detail.
The monogram transforms the initial W into a symbol of progression, with two grounded structural forms connected by an ascending gold line, representing movement, elevation, and sustainable growth.
Help Wellness Businesses Grow With Clarity, Structure, Empathy, and Purpose.
WELLNACE strengthens the organizations that improve how people feel, perform, recover, and live, while helping those businesses become more sustainable, capable, and commercially effective.
A Stronger Business Foundation for the Next Generation of Wellness.
We envision a wellness economy where better leadership, clearer systems, stronger education, and more intentional client experiences allow meaningful businesses to create lasting impact.
Serious Work Requires Trust.
WELLNACE may work with sensitive operating, leadership, commercial, and client experience information. Every engagement is approached with discretion, clear boundaries, and respect for the people behind the business.
Build the Business Behind the Experience.
Choose the Business Diagnostic for an established business, or the Launch & Expansion Blueprint for a new concept, location, or expansion.